Radio & Television News Association

Friday, August 04, 2006

Radio News Consumption Down

from Radio World:

The number of people who say they “listened to radio news yesterday” fell from 47% in 1994 to 36% this year.That’s one of the statistics about media consumption in a report from the Pew Research Center for the People and the Press.

“The percentage getting news from any source is significantly lower than it was in the mid-1990s, before Internet news became popular,” the report continued. “Roughly eight-in-ten (81%) say they got news yesterday either from TV, newspapers, radio or by going online. That represents a slight decline from 2004 (85%), but a more substantial drop since 1994 (90%).”

Looking at the radio statistics by age: in the 18-29 demo, 26 percent said they listened to radio news yesterday, while 43% of those 30-49 said so. The percentage was 39% for those 50-64 and only 27% for those 65+.The average time spent “yesterday” with news on radio has been relatively stable, at 16 minutes in 2006 compared to 17 minutes 12 years ago.

Read the full story here.


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