Radio News Consumption Down
from Radio World:
The number of people who say they “listened to radio news yesterday” fell from 47% in 1994 to 36% this year.That’s one of the statistics about media consumption in a report from the Pew Research Center for the People and the Press.
“The percentage getting news from any source is significantly lower than it was in the mid-1990s, before Internet news became popular,” the report continued. “Roughly eight-in-ten (81%) say they got news yesterday either from TV, newspapers, radio or by going online. That represents a slight decline from 2004 (85%), but a more substantial drop since 1994 (90%).”
Looking at the radio statistics by age: in the 18-29 demo, 26 percent said they listened to radio news yesterday, while 43% of those 30-49 said so. The percentage was 39% for those 50-64 and only 27% for those 65+.The average time spent “yesterday” with news on radio has been relatively stable, at 16 minutes in 2006 compared to 17 minutes 12 years ago.
Read the full story here.
The number of people who say they “listened to radio news yesterday” fell from 47% in 1994 to 36% this year.That’s one of the statistics about media consumption in a report from the Pew Research Center for the People and the Press.
“The percentage getting news from any source is significantly lower than it was in the mid-1990s, before Internet news became popular,” the report continued. “Roughly eight-in-ten (81%) say they got news yesterday either from TV, newspapers, radio or by going online. That represents a slight decline from 2004 (85%), but a more substantial drop since 1994 (90%).”
Looking at the radio statistics by age: in the 18-29 demo, 26 percent said they listened to radio news yesterday, while 43% of those 30-49 said so. The percentage was 39% for those 50-64 and only 27% for those 65+.The average time spent “yesterday” with news on radio has been relatively stable, at 16 minutes in 2006 compared to 17 minutes 12 years ago.
Read the full story here.
posted by SoCal RTNA at
8:54 AM
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