Radio & Television News Association

Wednesday, August 02, 2006

Viewers Say TV News Lacks Credibility


Study: Viewers Say TV News Lacks Credibility

Anthony Crupi AUGUST 01, 2006 -

While American news audiences remain polarized by ideology, a new study finds that regardless of their individual political leanings, Americans are unilateral in their increasing skepticism about the credibility of all major TV news outlets.

According to the latest study from the Pew Research Center for the People and the Press, fewer than a quarter of the 3,204 adults surveyed believe all or most of what they see on NBC News (23 percent), ABC News (22 percent) or CBS News (22 percent), continuing a downward trend in credibility that stretches back to the mid-1980s. For the sake of comparison, the Pew study conducted in 1998 found NBC and ABC tied as the most trusted broadcast news organizations, with 30 percent of those surveyed saying that believed what was reported on both networks. CBS News had a 28 percent approval rate eight years ago.

Cable has fared no better. Back in 1998, CNN boasted a stellar 42 percent approval rate, only to drop to 28 percent this year. Rival Fox News Channel has remained steady since it was first added to the Pew study in 2000; that year, 26 percent of respondents said they trusted FNC, a figure that is more or less consistent with the 25 percent approval rate in 2006.

(Read the entire story by clicking here:
Study: Viewers Say TV News Lacks Credibility)


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