FCC Officially Raises Station Ownership Cap to 39%

From Broadcasting & Cable:

The FCC Thursday officially rewrote its rules to raise the cap on a TV group owner's household reach to 39%. That's the total percentage of U.S. households a single TV station group owner is allowed to reach, although only half of a UHF stations audience counts toward that cap.

That move comes a little over three years after President George W. Bush signed the bill into law that changed the cap to 39%. The FCC had wanted to raise it from 35% to 45%, but Congress stepped in to split the difference.

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